Kerri, Director of Marketing and Experience at WorkSafeBC, is a regular guest lecturer in marketing, brand, and behaviour change, with a passion for understanding why. Through insights and research, she looks at why certain behaviours occur, so we can better connect with people, and target change in a way that will truly resonate. Kerri has been in her role at WorkSafeBC for the past six years, and prior to this, spent her career in a number of marketing, brand and community/government engagement roles at BC Hydro and the Port of Vancouver. In addition, she regularly works with a number of boards on marketing and engagement initiatives.
Session: Share it. Donít Wear it: The road to an anti-stigma campaign
Description: To develop this important anti-stigma campaign, the BC First Responder Mental Health Committee embarked on a journey of insights and research with first responders across BC to better understand the toll the job takes, what is needed, and what is believed and perceived about mental health. What we learned led to the development of a campaign that supports the leadership and the action being taken by first responder agencies across the province. This workshop will share why and how we researched and what we learned as well as the elements of the campaign.